The Young Spikes Integrated Competition have just 48 hours to create an integrated campaign for a charity or non-profit organisation, whose name, objectives, strategies and target audience remain secret until they are disclosed at the briefing session.
The teams must create a presentation board summarising their campaign, and at least one piece of supporting material that includes but is not limited to:
Brochures/leaflets, product pack designs/ideas, mobile, social media, digital signage, media plans, Print/Outdoor roughs, film advertisement or scripts, radio advertisement or scripts, websites, point-of-sale materials
Teams then present their campaign to a panel of judges. The teams, using 250 words or less, will describe how the campaign would be launched and executed across at least three appropriate channels.